Hasselblad H4D Ferrari is Another Cynical Marketing Excercise

Why can't carmakers stick to building cars? You don't see Dyson and Prada making a limited edition vacuum cleaner or Apple and Westinghouse producing an iPad integrated refrigerator (so far).

And yet, here we are. Swedish camera company Hasselblad (famous for its camera's use on the Apollo moon missions) and Italian supercar maker Ferrari have collaborated on a limited edition model of the Hasselblad H4D camera.

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Sigh... Viral Marketing Tricksters Knock on our Door with a Kia Called Mediocrity

We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.

Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...

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