With all the recent hubbub around General Motors reorganizing its marketing campaigns and strategies, this ad-based lawsuit stands out like a sore thumb.
Way back in September, GMC ran four-page ad in People's "Sexiest Man Alive" issue. Nothing special there. However, a part of the ad used Einstein's face on a model's body, and the Hebrew University of Jerusalem has the rights to his image (which earned $10 million last year)
Now the university is suing GM for $75,000, claiming Einstein's likeness was fraudulently used in the ad. GM spokeswoman Ryndee Carney defends GM by saying the automaker bought the right to use the image from a known firm, and that the ad itself (which only ran in that issue) was created by the Leo Burnett agency.
