Friday, November 19, 2010

2010 LA Design Challenge ends with a Tie: Cadillac and Smart Declared Winners


This year's Los Angeles Design Challenge ended with a tie, as judges, after much deliberation, declared two winners: the Cadillac Aera and smart 454 WWT. The challenge was to envision a four passenger car tipping the scales under 1,000 lbs (454 kg).

"Deciding this year's Design Challenge winner was a tremendously difficult decision as the quality of entries has increased throughout the years", agreed the Design Los Angeles judges. "This year's winners - the Cadillac Aera and the smart 454 WWT - offer two very different visions of the 1,000 lb. Car, yet are equally as amazing. They are both very expressive of their brand; GM is art and science and smart is playful and fun".

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