New Audi R8 Print Ad: "A Sporty Car Full of History"

Longtime VW Group advertising partner DBB has come up with a new print advertisement for the Audi R8 to highlight the brand’s rich sports car heritage. The print ad, which is the creative work of DDB Barcelona, plays on the tag-line “Audi R8: A sporty car full of history” and shows a cut of the R8 coupe incorporating three racing models from Audi’s past including the Ur-Quattro rally car, and what looks to be the NSU TT and Auto Union Type D. We’ll remind you that NSU and Auto Union merged in 1969 to create what we know today as the Audi brand.

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Audi Drops Sketches of a Spyder Version of its Hardcore R8 GT

The 2012 A3 Sedan and Hatchback weren't the only future Audi models to be teased today, as another set of drawings previewing the R8 GT supercar in drop-top guise also hit the internet. Scheduled for a reveal in early 2012, the R8 GT Spyder will be the roadster version of the lightweight R8 GT Coupe. Read more »

Two Years the Wiser: Marouane Bembli Retackles his Audi R10 Design Study

Back in November of 2009, then 23yo Swedish industrial design student Marouane Bembli brought us an impressive design study for a proposed halo model for Audi to sit above the R8. With its sharp lines, centralized cockpit and Rolls-Royce Phantom rivalling proportions, the R10 was a pretty if unlikely proposal for a next generation Audi supercar.

Now, two years older and presumably a little wiser, Bembli has once again tackled the R10 in what I call the R10 v2.0. Though the concept of a low roofed, widebody coupe with a mid-mounted V10 remains the same, Bembli’s new-for-2011 R10 features a more aggressive front-end treatment, larger rear view mirrors and cabin windows and the addition of fighter jet-inspire side intakes.

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STaSIS Engineering Launches 710HP Audi R8 V10 in the UK

North American aftermarket specialist STaSIS Engineering has introduced its Challenge Extreme Edition package for the Audi R8 V10 to Britain. Available in the US since 2010, the performance kit includes powertrain, suspension and brake upgrades that transform the R8 V10 into an even more ferocious supercar, capable of accelerating from 0 to 100 km/h [62mph] in 3.1 seconds, 0.6 seconds faster than the stock model.

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VIDEO: A Wonderful Road Trip through Brazil in an Audi R8 Spyder V10

Truth to be said, any journey would be a blast if you were behind the wheel of sports car like the Audi R8 Spyder V10, but we can’t help but applaud the brand with the four rings for this beautiful, 2-minute long clip filmed in remote, untouristy parts of Brazil. Sit back, turn up the volume and enjoy the ride in the video right after the break.

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Audi’s 560HP R8 GT Arrives in the States, Prices Start from $196,800

Audi has announced pricing details for its limited production R8 GT sports car at the launch of sales in the U.S. market. The flagship version of the R8 series is priced at $196,800, compared to $114,200 for the entry-level 4.2-liter V8 model and $149,000 for the standard 5.2-liter V10 variant. Nevertheless, that is considerably less than what a German would pay for the R8 GT in its home market where pricing is set at €193,000 or about US$269,300.

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Carbon Love: Audi R8 Hyper Black Edition by Anderson Germany

Anderson Germany, one of Europe’s lesser known tuning firms, has set their sights on the flagship version of the Audi R8 with the 5.2-liter V10 powerhouse. Named Audi R8 Hyper Black Edition, the tune includes both aesthetic modifications and a few modest performance upgrades.

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Fail: How Not to Park an Audi R8 Spyder

There’s no background story on this costly parking fail, but we can only think of two explanations for why an Audi R8 Spyder would end up in such a tight fit with the concrete pillar. One includes the driver and plenty of alcohol and the other, a team of immature, or for whatever reason annoyed individuals, who wanted to offer a special surprise to the owner of the drop top sports car from Ingolstadt. Read more »

VIDEO: Norwegian Ice Racing Puts Four to the Fjord

If there’s one motorsport event that’s least likely to see the light of day in Australia, its winter track days. We just don’t have the climate for it. Norway, on the other hand, is perfect for these sorts of things. All you need is some snow tires, the right sort of car (either AWD or RWD) and a large enough area of snow and ice.

From modern day Porsche 911’s to decades old 944’s, from Subaru WRX STi’s to Fiat Panda’s and even what looks to be a Tesla Roadster; these events attract all sorts both young and old, novice and experienced drivers alike. Filmed on a frozen lake called Tisleifjorden in Norway, this video has enough action to keep even the staunchest of ice racing fans happy.

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Audi R8 Commercial: It’s a Good Day for a Drive in the Snow

While the worst of winter may soon be over in the northern hemisphere, carmakers continue to roll out snow-theme advertisements, which proved to be rather popular this season as even Ferrari touted the capabilities of its newest offering, the FF GT, on the snow.

This advertisement comes from Audi, which is an automaker with a long tradition in all-wheel drive models. The German company questions the notion that supercars are only good for the track and for flat, dry roads and not for the “biggest snowstorm in recent memory” showcasing an R8 Coupe having some fun on the snow. Watch the video right after the jump.

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Geneva 2011: ABT Carves a 620HP Beast out the Audi R8 V10 Spyder

At last year's Geneva motor show, VW Group specialist ABT unveiled a 600HP version of the Audi R8 V10 Spyder. The German tuning house returned to this year's edition of the Swiss show with an updated tune on Ingolstadt's flagship roadster model featuring 620 ponies and a red and black styling theme.

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MTM Geneva Show Display Includes Fastest Audi R8 with 777HP and TT RS with 472HP

Among the many tuning firms making their way to the Geneva Motor Show is VW Group specialist MTM. The German company will display two heavily modified Audi models, based on the R8 V10 and the TT RS. The most impressive proposal is the one-off MTM R8 Biturbo that comes with a polished chrome body that took over 700 working hours to complete. A large fixed spoiler at the back along with 20-inch forged rims and carbon fiber parts round off the exterior changes.

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Audi Proposes R8 Spyder Car Cover for Unhappy BMW and Mercedes Owners

From the creators of last year's R8 V10 garage door decal promo, comes this new advertising project for Audi. This time, creative advertising agency Lowe Roche, came up with a groovy Audi R8 Spyder car cover aimed at BMW and Mercedes-Benz owners who are disappointed with their vehicles, as well as the rest of us who can't afford [...] Ingolstadt's flagship roadster model. Read more »

Unholy Tuning: Audi R8 Sedan Based on A8 Limo

If you were ever wondering what an actuall Audi R8 sports sedan would look like, sorry to say, you're out of luck. However, if by any twisted chance you're interested in finding out what would happen if a first-generation A8 and R8 got naughty in bed, scroll down and check out the rest of the photos. According to the forum members of the Audizine site, the R8-wannabe sports sedan was snagged outside Hooters (now, why aren't we surprised...) in Montreal, Canada.

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Anderson Germany unleashes the Audi R8 V10 Racing Edition with 585 HP

Anderson Germany is just one in a long line of tuners who think they can make the Audi R8 better. Called the Racing Edition, the Düsseldorf-based tuner's R8 V10 has gone through a number of external and internal modifications, including an engine upgrade that increases peak power to 585 hp (436 kW).

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Eisenmann Takes a Shot at the Audi R8 with "Spark Eight"

Eisenmann is mostly known for its performance exhaust systems, but the German company has now presented a comprehensive tuning package for the Audi R8 sports car. It's called the "Spark Eight" and it features full-blown carbon aerodynamic kit finished in a light grey color, along with some other goodies, such as new alloy wheels, a tweaked chassis and, of course, a new exhaust system.

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Audi to Participate at the SEMA Show for the First Time, Displays include 710HP R8 Spyder

There's a first time for everything. For Audi, it's SEMA as this year's edition of the show will mark the brand's first ever factory-backed appearance at the annual tuning extravaganza in Las Vegas.

In addition to its lineup of after sales and electronics products, Audi will put on display six-vehicles including the driver-less Autonomous Audi TTS Pikes Peak and a customized R8 Spyder tuned by STaSIS Engineering. The latter is equipped with a 5.2-liter supercharged V10 engine delivering 710-horsepower and 523 lb-ft of torque, and can complete the 0 to 60mph [96 km/h] sprint in 3.1 seconds.

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Audi R8 GT 560HP: New Photo Gallery of Ingolstadt's Flagship Sports Car

Audi has dropped a boat load of fresh images of the hard-core version of its R8 supercar called the GT. You can read all the details in our previous post here, but as a refresher, the GT is a lighter, more powerful and faster variant of the R8.

It is powered by a modified version of the R8 V10's naturally aspirated 5.2-liter direct-injection engine producing 550-horsepower, while thanks to a series of weight-saving measures that shave about 100kg (220 lbs), the car tips the scales at 1,525 kilograms (3,362 lbs).

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Mystery Audi Sports Coupe / Spyder (R4?) Filmed at Ski Resort in the Alps

Audi gone viral or someone at the right place, with... almost the right equipment at the right time? Well, we can't answer that, but we do know that a Youtube user filmed a series of videos showing a mysterious Audi sports coupe (or Spyder) in covers being transferred via helicopter to the Olympia Ski Resort in the Tyrolean Alps, close to Innsbruck, in Austria - or at least that's what we understood, so any corrections welcome. The person who filmed the car said Audi was making some sort of a promotional video.

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UK Launch for Audi R8 Spyder with Tweaked 4.2 FSI V8 430HP

In view of the more stringent Euro 5 emission rules, Audi has tweaked its 4.2-liter V8 FSI engine for the 2011MY R8 coupe and Spyder models. In the UK, the 2011MY R8 Spyder 4.2 FSI quattro is now available to order priced at £95,545 OTR for the six-speed manual version and £100,855 for the six-speed R tronic automated manual, with customer deliveries set to begin in January 2011.

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