Sic…Lexus Becomes Official Supplier to HSH Prince of Monaco who will use an LS Hybrid for his Wedding

For those who still believe in the institution of monarchy and the legitimacy of kings, queens and royalty in general in this day and age (…some 2,500 years after the Athenians gave birth to democracy), 2011 will be marked by the royal weddings of Prince William to Catherine Middleton, and to a lesser extent, Prince Albert II of Monaco to Miss Charlene Wittstock.

If you wondering what all this has to do with the world of automobiles, Lexus’ European division announced today that it has received the royal stamp of approval from His Serene Highness [HSH] Prince Albert II of Monaco. The latter appointed the Japanese automaker as the official supplier of luxury cars to the blue-blooded residents of the Sovereign Prince of Monaco.

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Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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Lexus bringing Five Customized Hybrids Plus CT 200h F-Sport to SEMA Show

Hitting the SEMA Show floors next week will be an array of customized Lexus hybrid models. The Japanese firm's lineup in Las Vegas will include the RX 450h SUV tuned by Paul Tolson, a race-spec GS 450h sedan, the VIP Auto Salon-prepped HS 250h sedan and two modified LS 600h L limos.

Lexus will also show off the CT 200h F-Sport concept fitted with 18-inch wheels shod in Pirelli P-Zero Nero 225/40 tires, a big brake kit with cross drilled rotors and an adjustable sport suspension. Full details and pictures after the break.

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Green Machine gets Meaner: Brian Fox’s Sema-Ready Lexus LS 600h L

SEMA is so close you can almost hear the 'doof doof' music ringing in your ears. With all those souped up Hyundais at the show every year, it's about time someone paid attention to the Mac Daddy of Retiree-Mobiles: the Lexus LS 600h L.

Fortunately, Brian Fox has done just that. His company, Fox Marketing, has taken the LS 600h L and made it show worthy. More pictures and specs after the jump.

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Lexus Officially Announces Recall on U.S. Market Models to Fix Engines

Toyota today notified the National Highway Traffic Safety Administration of its intention to recall certain Lexus models in the United States to fix faulty engines in the automaker's latest quality problem.

The recall affects approximately 138,000 Lexus vehicles powered by 4.6 and 5.0 liter V8 and 3.5 liter V6 engines in certain 2006, 2007 and 2008 GS, IS and LS models. No vehicles from the current 2010 model year nor 2009 are affected.

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Lexus U.S. Says 137,000 Cars May have Faulty Engines in the States

Toyota's U.S. division has just issued a statement regarding potential engine faults on Lexus models sold in the States. The automaker said that around 137,000 vehicles could be affected in the U.S., including the IS 350, GS 350, GS 460, GS 450h, LS 460, LS 600hL, noting that current model years are not affected.

Earlier today, Toyota announced that approximately 270,000 vehicles (Lexus IS, GS and LS, and Toyota Crown) sold worldwide risk engine failure.

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Toyota May Recall Up to 270,000 Cars Including Lexus IS, GS & LS Over Engine Problems

It looks like Toyota might be hit by another recall (the second one in a week after the HS 250h announcement) as the Japanese automaker admitted today that about 270,000 of its Lexus IS, GS and LS, and Toyota Crown vehicles may have a problem causing engines to stall.

In particular, the world's biggest carmaker said it discovered "improperly functioning valve springs" in some engines that could lead to abnormal engine noise or unstable idling, and in some instances, even cause the engine to stop while in motion. Toyota said that there are no reported accidents related to this issue.

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Toyota to Recall 11,500 Lexus LS Models Worldwide

In the latest episode of a series of massive recalls, Toyota Motor Corp. said today that it plans to recall four Lexus LS models due to problems related to the steering wheel system of the car.

The models in question are the LS460 and LS460L as well as the LS600h and LS600hL hybrids equipped with the Variable Gear Ratio Steering (VGRS), with the recall covering around 11,500 vehicles worldwide including 3,800 units sold in the U.S., 4,500 in Japan and about 40 cars in the UK.

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