VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

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Peugeot Shows the New Face of 308 Range Ahead of the Geneva Salon

At next month's Geneva Motor Show, Peugeot will unveil its refreshed 308 range that enters the 2011 model year with some subtle styling changes, revised powertrains and the introduction of a fuel efficient micro-hybrid e-HDi variant with CO2 emissions under 100g/km.

All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.

This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.

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Peugeot 408 Sedan Production Begins in South America

Following on from the launch and the start of production of the new 408 sedan in China earlier this year, Peugeot announced on Monday that it has begun building the compact saloon at the PSA Peugeot Citroën Palomar factory, in Buenos Aires, Argentina. Not to be confused with the larger 508, the VW Jetta-sized 408 is the sedan variant of the Peugeot 308 family which includes hatchback, station wagon and coupe-convertible body styles.

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New Peugeot 308 GTi Reaches the UK as the 308 GT THP 200

The Golf GTI-rivaling Peugeot 308 GTi has arrived in the UK badged as the 308 GT THP 200. Available only as a five-door model, the hot hatch goes on sale in Britain this month, priced at £21,995 OTR. In comparison, VW's 210HP Golf GTI with a 6-speed manual starts from £24,295 (3d) / £24,880 (5d).

Powered by Peugeot's 1.6-liter turbocharged 200-horsepower THP petrol engine mated to a six-speed gearbox, the new 308 GT THP 200 can get from 0-62mph [100km/h] in 7.7 seconds and reach a top speed of 140mph [225km/h].

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Peugeot Treats 308 Range with 'Millesim 200' Special Edition Models

After the UK market 207 hatchback and SW models, it's time for the 308 range to receive the 'Millesim 200' treatment in celebration of Peugeot's 200th anniversary.

There will be four models (two petrol, two diesel), all based on the 308 five-door S hatchback version but with additional standard specification that includes fully body colored exterior, 16-inch alloy wheels, sports front grille with chrome detailing, sports rear bumper, Peugeot Connect USB & Bluetooth and unique Millesim 200 badging.

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Peugeot Tries to Challenge Golf GTI with New 308 GTi 200HP

The GTI badge isn't dead for Peugeot after all. Despite previous reports from certain media outlets in the UK, the French firm has just launched a new 308 GTi sport hatchback model for the European market.

Available exclusively as a 5-door model (at least for the time being), the new 308 GTi gets the same 1.6-liter THP engine with a twin-scroll turbocharger found on other PSA Peugeot and Citroen and MINI products, including Peugeot's own RCZ sports coupe.

It produces an output of 200-horsepower available from 5,500 to 6,800 rpm and a maximum torque of 275 Nm or 202.8 lb-ft between 1,700 and 4,500 rpm. Power is sent to the front wheels through a six-speed manual gearbox.

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