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Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO Torsten Müller-Ötvös. The showroom has an area of 900 square meters (9,688 sq-ft) and can display five cars. The unit has an also new dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can specify their cars to their taste through a variety of color, trim samples and options.
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The car seen here is Fenice Milano's "Diva" and, for all intents and purposes, it's the kind of Ghost the "Opulence" commercial guy would drive with his 'wimmens' and giraffe in the back.
This is not the kind of "Italian elegance and style" I have come to expect from the boot-shaped Mediterranean country known for beautiful women, beautiful suits, beautiful cars, and beautiful food.
"I'm quite confident that we're going to see a Ghost derivative to come," said the British automaker's CEO, Torsten Mueller-Oetvoes in an interview reported by Bloomberg. "There's still a lot of potential in the market."
Even though it features the exact same body kit with restyled bumpers, spoilers, side skirts and additional air vents as well as alloy wheel designs with the Gold Edition, this time Mansory skipped the Fast-&-Furious paint job and gaudy gold trim in favor of a simple white finish and unpainted 22-inch rims. The silly-looking boot lid spoiler is still there, but overall, a huge improvement over the Gold Edition.
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The new Ghost sells for around $250,000 compared with $380,000 to $450,000 price tag of the four available variants of the British firm's flagship Phantom series, thus opening a new market for Rolls Royce.
While it's obvious that a film like Iron Man requires a planet's-worth of special effects, stuff like wrecking cars usually shouldn't. We all saw how poor choice of CGI affected Ithe fourth Indiana Jones movie.
That's why it's refreshing to see that some of the fancy cars destroyed in Iron Man 2 were real. Tony Stark's Rolls-Royce getting destroyed at a race in Monaco was legit (but filmed in California).
If you've got the time there are a bunch of variables to choose from: 12 colors (although any color you can dream up they'll do), three kinds of wheels, and a Ghost-exclusive Silver Satin hood (although with the right investment, people could probably get it on any model they choose).
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